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When you buy a master franchise you are buying the right to sell franchise opportunities for a particular brand within a certain territory. If you, for example, bought the Quebec master franchise for Subway, you would have the right to sell Subway franchises in Quebec but not beyond that territory. Master franchises aren’t cheap compared to individual franchises, but they can be incredibly lucrative when the brand in question thrives. Read our 10 top tips for choosing a franchise for further help.