Expanding Through Franchising

clean drain

From The Globe and Mail: Every week, we will seek out expert advice to help a small or medium-sized company overcome a key issue it is facing in its business.

In the seven years since Trish Ronan started her direct-selling company, she has managed to build its sales force at a steady clip.

Now, Toronto-based Enjo Canada Cleaning Inc., which sells chemical-free cleaning products through Tupperware- or Mary Kay-style home parties, has grown its sales force to 350 consultants, helping the firm reach an expected $4-million in sales this year – its best year ever, says Ms. Ronan, the company’s co-founder and chief executive officer.

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