Franchise Spotlight: Sports and Fitness
A generation geared towards health and wellness means the sports and fitness franchise sector looks set to grow.
With more people keen to pursue healthier lifestyles, the sports and fitness industry is booming. In 2018 fitness and sports centers generated over CA$4.23billion (Statista) and this figure looks set to continue growing, especially given media and government advice to exercise, eat well and focus on wellbeing. Although the 2020 health pandemic impacted revenue in this sector, with gyms having to close, it also raised awareness of the need to live healthy lives and prioritise physical health.
Fitness franchises, such as owning gyms or running specialized classes in one particular area, generate their greatest income through regular membership fees. This means that acquiring and keeping consumers is pivotal to success, so franchisees need to ensure customer satisfaction is prioritised.
Oxygen Yoga and Fitness have studios all over Canada and franchisees are given training to teach as well as support to manage their business. Crunch Fitness Canada encourages consumers with low membership costs and prides itself in making exercise fun and accessible. Whether you are interested in managing a gym or running a specialized studio space, there are a wealth of franchise options available.
Fitness and Sports industry analysis
The fitness and sport sector is a fast-moving market and a franchise can be a great option for those looking to break into the industry but feel daunted by the competitive market. Building excellent relationships with consumers will be vital for those entering this sector and so enthusiasm for fitness and a passion for healthy living will help you connect with your target market.
Excellent communication, organization and social skills will serve you well as you will be working with customers, employees and suppliers on a daily basis. Most franchise options do not require any sports-related training and most will provide comprehensive support. You may need to acquire qualifications and will need to be aware of the extra costs when you invest, such as insurance for yourself and your business.
For fitness enthusiasts, this is a market that is ripe with possibilities. For those who are passionate about helping others to achieve their goals, the fitness and sports industry is an exciting one of which to be a part.